Adobe launches new tool for TV ad formats
On October 10th, 2017, Adobe launched a cross-screen planner for TV ad formats,
17 October, 2017
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Out of the Box Marketing: USA Soccer and The Rise of Virtual Reality
After two years of development, The U.S. Soccer Federation has opted to launch the redesign of their logo. However, there’s a catch.
21 March, 2016
Understanding Integrated Marketing Communication
How do I know if my business would benefit from an Integrated Marketing Strategy? If you want to grow your business and increase the efficiency and efficacy of your marketing dollars, then the answer is quite clear.
14 July, 2015
The Evolving Differences Between Advertising and Public Relations
Paid vs. Earned. For many years, advertising and public relations had very clear differences: ads were contrived and paid for, and pr hits were earned organically.
10 July, 2014
Native Advertising
As the efficacy of traditional online advertising products like display banners dwindles, online media outlets are finding new ways to drive revenue and increase user engagement with advertisers.
25 June, 2014
Social Media Marketing Basics
The rapid growth of online commerce has drastically changed the marketing landscape. Social media websites, such as Facebook or Twitter, are quickly becoming the cornerstone of many business advertising campaigns. Through user interaction, businesses can connect with their potential clients on an individual basis, which can lead to a boost of sales. Best of all, social media marketing is generally very low cost when compared to more traditional outlets of advertising.
24 February, 2014
Personal Social Media Analytics
We've seen financial analytics, web analytics, fitness analytics and now personal social media analytics have reached a new level.
24 February, 2014
06 February, 2014
Rebranding Tips
There is plenty to consider before embarking on a rebranding process for your organization. Follow these simple steps to avoid the pitfalls of poor planning.
06 February, 2014