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How do I know if my business would benefit from an Integrated Marketing Strategy? If you want to grow your business and increase the efficiency and efficacy of your marketing dollars, then the answer is quite clear.
As the efficacy of traditional online advertising products like display banners dwindles, online media outlets are finding new ways to drive revenue and increase user engagement with advertisers.
The rapid growth of online commerce has drastically changed the marketing landscape. Social media websites, such as Facebook or Twitter, are quickly becoming the cornerstone of many business advertising campaigns. Through user interaction, businesses can connect with their potential clients on an individual basis, which can lead to a boost of sales. Best of all, social media marketing is generally very low cost when compared to more traditional outlets of advertising.
We've seen financial analytics, web analytics, fitness analytics and now personal social media analytics have reached a new level.
There is plenty to consider before embarking on a rebranding process for your organization. Follow these simple steps to avoid the pitfalls of poor planning.