Critical thinking for marketing and branding are essential. Data and marketing research matter, but marketers need critical thinking to ask the right questions to improve the efficacy of marketing and branding strategies.
Creativity does not involve a single person or idea. It is a collective process that relies on a keen understanding of the product or service, its purpose and the message that connects it to the market .
Rushing to market can sometimes cause more harm than good. Hitting the launch button for any marketing communication can only happen with careful preparation, testing, and planning. We go only when ready.
In order to gauge the effectiveness of the collective efforts within a marketing plan, it is necessary to measure current performance with past performance. Campaign statistics and data, activities, referral reports, and revenue reports can be crossed compared with current benchmarks to gauge effectiveness.