Marketing Blog

5 Reasons You Should Use Automated Advertising.Advertising
May 15, 2020

5 Reasons You Should Use Automated Advertising

Save time: Setting up digital ads across multiple platforms takes time and manpower. Automated Advertising campaigns can be launched within 48 hours. Save resources: Your ads will be automatically created using the…
WordPressOnline MarketingSEOWeb Design
May 11, 2020

10 Common WordPress Mistakes That Can Affect Your Website’s SEO

Installing too many plugins:  Too many plugins can slow down your site's speed and negatively impact user experience. Be sure to evaluate the compatibility and  functionality of the plugins you…
6 Tips For Great Online AdsAdvertising
May 11, 2020

6 Tips For Great Online Ads

Online advertising is more accessible than ever to launch for your brand. But even with prominent self-serve platforms like Facebook and Google, having the right content will make or break…
Domain AuthorityOnline MarketingSEO
April 6, 2020

Raising Your Domain’s Authority

Domain Authority is a specific "trust-like" metric developed by Moz.  The higher the number (on a scale from 0-100), the more "trustworthy" the site is deemed to be. But if you…
Just Do YouBrandingMarketing
November 5, 2019

What does your brand stand for?

In today's fast-paced digital media environment, simply touting features and benefits are hardly ever effective on their own.
Google ReviewsOnline Marketing
May 31, 2019

Find And Share Your Google Reviews Link

Google reviews and other online reviews are critical to the success of a local business. (more…)
Customer Lifetime ValueMarketing
January 29, 2019

Customer Lifetime Value

You can't ignore your Customers' Lifetime Value (CLV). This is the amount of profit a customer delivers (more…)
Online AdvertisingAdvertisingOnline Marketing
January 24, 2019

Online Advertising Campaign Strategy

Online advertising ads placed on social platforms can help you generate leads
SEO ServicesOnline Marketing
January 19, 2019

SEO in 2019

Ranking highly in organic search still remains a corner stone of digital marketing in 2019. (more…)
Brand ConsistencyBranding
January 16, 2019

Maintaining Brand Consistency

Logos and the essential visual brand assets should be consistent throughout all print and digital mediums.
Content MarketingMarketing
January 8, 2019

Ramp up your content marketing in 2019

Content marketing is the practice of creating high-value content
Ello
November 10, 2018

Ello – The Anti-Facebook

Ello, the anti-Facebook, is rapidly gaining popularity among creatives.  The social platform was started by seven artists and programmers whose mission was clear: (more…)
UberBrandingMarketing
September 13, 2018

Uber’s Rebranding Decision

The next time you pick up your smartphone, you may have noticed another significant change in Uber's logo. (more…)
Align Brand Strategy to MindshareBrandingMarketing
August 6, 2018

Aligning Brand Strategy to Mindshare

Positioning is about defining how you'll differentiate your offer and stand out from the competition (more…)
Fox Streaming AdsAdvertising
October 31, 2017

Fox offers an opportunity for less ads

Fox and video-tech company Innovid are launching a new product to TV that is designed (more…)
Social MediaMarketing
October 31, 2017

5 Laws of Social Media Marketing

Social media marketing can be very challenging for those without previous experience. (more…)
Adobe Advertising CloudAdvertisingMarketingOnline Marketing
October 17, 2017

Adobe launches new tool for TV ad formats

On October 10th, 2017, Adobe launched a cross-screen planner for TV ad formats, (more…)
Wordpress Instant Facebook ArticlesMarketing
March 23, 2016

Facebook will let any WordPress Blog Post Publish as an Instant Article

Starting on April 12th, all WordPress users will be given the opportunity to create articles using a special format.  Automattic, the parent company of Wordpress, is releasing a new feature…
USA Men's SoccerBrandingMarketing
March 21, 2016

Out of the Box Marketing: USA Soccer and The Rise of Virtual Reality

After two years of development, The U.S. Soccer Federation has opted to launch the redesign of their logo. However, there’s a catch. (more…)
Understanding Integrated MarketingMarketing
July 14, 2015

Understanding Integrated Marketing Communication

How do I know if my business would benefit from an Integrated Marketing Strategy? If you want to grow your business and increase the efficiency and efficacy of your marketing…
Public RelationsAdvertisingMarketingPublic Relations
July 10, 2014

The Evolving Differences Between Advertising and Public Relations

Paid vs. Earned. For many years, advertising and public relations had very clear differences: ads were contrived and paid for, and pr hits were earned organically. (more…)
Native AdvertisingAdvertising
June 25, 2014

Native Advertising

As the efficacy of traditional online advertising products like display banners dwindles, online media outlets are finding new ways to drive revenue and increase user engagement with advertisers. (more…)
Social Media MarketingMarketing
February 24, 2014

Social Media Marketing Basics

The rapid growth of online commerce has drastically changed the marketing landscape. Social media websites, such as Facebook or Twitter, are quickly becoming the cornerstone of many business advertising campaigns.…
Facebook LikesAdvertising
February 6, 2014

Facebook Ads – More than just “Likes”

An interesting survey about Facebook advertising was conducted by AdAge for its subscribers. The results, while not startling, were very telling of the continual evolution of Facebook advertising. (more…)