Customer Lifetime Value

You can't ignore your Customers' Lifetime Value (CLV). This is the amount of profit a customer delivers

29 January, 2019

Online Advertising Campaign Strategy

Online advertising ads placed on social platforms, display networks, or via affiliate programs can help you generate leads

24 January, 2019

SEO in 2019

Ranking highly in organic search still remains a corner stone of digital marketing in 2019.

19 January, 2019

Maintaining Brand Consistency

Logos and the essential visual brand assets should be consistent throughout all print and digital mediums.

16 January, 2019

Ramp up your content marketing in 2019

Content marketing is the practice of creating high-value content for a target audience to attract and engage them.

08 January, 2019

Ello – The Anti-Facebook

Ello, the anti-Facebook, is rapidly gaining popularity among creatives.  The social platform was started by seven artists and programmers whose mission was clear:

10 November, 2018

Uber’s Rebranding Decision

The next time you pick up your smartphone, you may have noticed another significant change in Uber's logo.

13 September, 2018

Aligning Brand Strategy to Mindshare

Positioning is about defining how you'll differentiate your offer and stand out from the competition

06 August, 2018

Fox offers an opportunity for less ads

Fox and video-tech company Innovid are launching a new product to TV that is designed

31 October, 2017

5 Laws of Social Media Marketing

Social media marketing can be very challenging for those without previous experience.

31 October, 2017