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Commercial video production is a unique creative process, and there are many steps that you can take to ensure that your project goes smoothly. There are also things that you should avoid doing if you want to produce an effective commercial video. In this article we’ll take a look at some best practices for commercial video production.

Short and sweet.

In order to make sure that your video is engaging and interesting, it’s important to keep it short and sweet. It’s also important not to try and squeeze too much information into a single video. This can be done by using subtitles or captions to explain what is happening in the video, as well as using a voiceover for additional explanation if needed.

Make your video stand out with a great title and thumbnail.

The title of your video is the first thing viewers see when they watch it. It should be short, descriptive and catchy. For example: “How I Got My First Million Dollars” gets right to the point and tells viewers what they can expect from this video.

The thumbnail is also very important because it’s what people judge before clicking on a video to watch it in full screen mode (or not). If your thumbnail doesn’t grab attention then no one will click on it! Make sure that both titles are relevant to each other so they make sense together as well as being informative enough for people searching online through Google or other search engines like Bing/Yahoo etc…

Tell the story visually with your characters, props and locations.

When it comes to commercial video production, the visual elements of a scene are just as important as the audio and dialogue. In fact, they’re often more important because they can help tell your story in ways that words cannot.

The first thing you should do when filming any type of commercial is consider what kind of characters need to be involved in order for your message to come across clearly. If you’re selling an expensive product, then it makes sense that someone who has purchased this item before would be an excellent addition–this person will help demonstrate how great life can be with this new item in tow! Other times it may make sense to have actors playing roles such as doctors or scientists who explain how their product works scientifically (without getting too technical). Either way though: think about how these people look on camera so they don’t distract from what’s being said by having ridiculous costumes or makeup jobs; otherwise producers might end up cutting most shots featuring them altogether due lack luster appearance compared others’.

In addition we recommend using locations which reflect where viewers live currently rather than somewhere else entirely like Hawaii or New York City etcetera…

Keep it simple, but avoid being too boring.

You don’t want to make it too complicated. You want to keep the audience engaged and interested, but you also need them to be able to tell the story effectively and convey your message. You want to create a memorable experience for them, so it’s important that they can follow along easily without getting lost in a sea of details and technical jargon.

The best way to do this is by keeping things simple–but not boring!

Use the right music for your commercial video production.

Music is a powerful tool for commercial video production, and it can be used to increase emotional response, increase the pace of a video, set the mood, create urgency or relaxation.

There are many different types of music that will work well with your commercial video production. Here are some examples:

  • Classical music – Classical music is known for its use in movies and commercials because it has been shown to evoke strong emotions in people. If you want viewers to feel sad or happy about something on screen (such as an actor who just lost his job), this type of music would work well for those purposes.
  • Rock/pop songs – If you want something more modern-sounding than classical music but still have a lot of emotion behind it (like sadness), then rock/pop songs could be right up your alley!

Use color wisely.

Color can be used to evoke emotion, create contrast and highlight a product or service. It’s important to use color wisely.

When selecting the best colors for your video, consider what you want people to feel when they see it. Colors have different meanings attached to them by society: red might mean passion or anger; blue is calming; green means earthy or natural. You can use these associations in your commercial video production by choosing colors that match the message of your product or service. For example, if you’re selling luxury cars at an auto show then white may be an appropriate choice because it evokes cleanliness and simplicity; however if you’re selling tractors at a farm equipment show then maybe yellow would be better because it reminds us of sunshine and summertime fun!

Keep in mind these best practices as you plan your next commercial video project

  • Keep it short and sweet
  • Make your video stand out with a great title, thumbnail and description
  • Tell the story visually with your characters, props and locations
  • Keep it simple, but avoid being too boring


If you’re looking to make your next commercial video production stand out, these tips can help. Remember that the best way to do this is by telling a compelling story. Use strong characters, locations and props that will draw viewers into the story world you’ve created. And make sure your message gets across clearly with a good title and thumbnail image!