Customer Lifetime Value
You can't ignore your Customers' Lifetime Value (CLV). This is the amount of profit a customer delivers
29 January, 2019
Marketing
Ramp up your content marketing in 2019
Content marketing is the practice of creating high-value content for a target audience to attract and engage them.
08 January, 2019
Uber’s Rebranding Decision
The next time you pick up your smartphone, you may have noticed another significant change in Uber's logo.
13 September, 2018
Aligning Brand Strategy to Mindshare
Positioning is about defining how you'll differentiate your offer and stand out from the competition
06 August, 2018
5 Laws of Social Media Marketing
Social media marketing can be very challenging for those without previous experience.
31 October, 2017
Adobe launches new tool for TV ad formats
On October 10th, 2017, Adobe launched a cross-screen planner for TV ad formats,
17 October, 2017
Out of the Box Marketing: USA Soccer and The Rise of Virtual Reality
After two years of development, The U.S. Soccer Federation has opted to launch the redesign of their logo. However, there’s a catch.
21 March, 2016
Understanding Integrated Marketing Communication
How do I know if my business would benefit from an Integrated Marketing Strategy? If you want to grow your business and increase the efficiency and efficacy of your marketing dollars, then the answer is quite clear.
14 July, 2015
The Evolving Differences Between Advertising and Public Relations
Paid vs. Earned. For many years, advertising and public relations had very clear differences: ads were contrived and paid for, and pr hits were earned organically.
10 July, 2014
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