In today's fast-paced digital media environment, simply touting features and benefits are hardly ever effective on their own....

You can't ignore your Customers' Lifetime Value (CLV). This is the amount of profit a customer delivers
The next time you pick up your smartphone, you may have noticed another significant change in Uber's logo.
How do I know if my business would benefit from an Integrated Marketing Strategy? If you want to grow your business and increase the efficiency and efficacy of your marketing dollars, then the answer is quite clear.