Marketing

Customer Lifetime Value

You can't ignore your Customers' Lifetime Value (CLV). This is the amount of profit a customer delivers

29 January, 2019

Ramp up your content marketing in 2019

Content marketing is the practice of creating high-value content...

08 January, 2019

Uber’s Rebranding Decision

The next time you pick up your smartphone, you may have noticed another significant change in Uber's logo.

13 September, 2018

Aligning Brand Strategy to Mindshare

Positioning is about defining how you'll differentiate your offer and stand out from the competition

06 August, 2018

5 Laws of Social Media Marketing

Social media marketing can be very challenging for those without previous experience.

31 October, 2017

Adobe launches new tool for TV ad formats

On October 10th, 2017, Adobe launched a cross-screen planner for TV ad formats,

17 October, 2017

Facebook will let any WordPress Blog Post Publish as an Instant Article

Starting on April 12th, all WordPress users will be given the opportunity to create articles using a special format.  Automattic, the parent company of Wordpress,...

23 March, 2016

Out of the Box Marketing: USA Soccer and The Rise of Virtual Reality

After two years of development, The U.S. Soccer Federation has opted to launch the redesign of their logo. However, there’s a catch.

21 March, 2016

Understanding Integrated Marketing Communication

How do I know if my business would benefit from an Integrated Marketing Strategy? If you want to grow your business and increase the efficiency and efficacy of your marketing dollars, then the answer is quite clear.

14 July, 2015

The Evolving Differences Between Advertising and Public Relations

Paid vs. Earned. For many years, advertising and public relations had very clear differences: ads were contrived and paid for, and pr hits were earned organically.

10 July, 2014