Before you place that print ad, start a Facebook ad campaign or even secure an event sponsorship at your local Chamber or community organization, ask yourself these questions.
Why am I doing this?
Does it fall within my marketing budget?
Are my expectations reasonable?
What is my follow up for this activity?
What is my ROI?
That fact is, if you’re asking yourself any of these questions, you should hit the brakes before continuing with the initiative. Why? Because it all starts with the plan. When you get in the car with your family for the annual road trip vacation, do you just hop in and drive aimlessly? Or do you throw a dart at the map and decide where to go? No, you don’t . You budget, choose your destination, the best route to get there and pack for the trip. The same goes for your marketing. If you are not operating with a concrete plan, then you’re probably going nowhere fast.
The most important thing you can do is stop, do the necessary research, develop a concrete budget, determine your ultimate goals and then create a plan that utilizes the marketing activities that will best reach your target audience. Even those who have a plan tend to deviate and get lost. So be sure to develop a strategic marketing plan that will get you to your ultimate destination. In the end, you’ll spend more efficiently and see measurable results.
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