The rapid growth of online commerce has drastically changed the marketing landscape. Social media websites, such as Facebook or Twitter, are quickly becoming the cornerstone of many business advertising campaigns. Through user interaction, businesses can connect with their potential clients on an individual basis, which can lead to a boost of sales. Best of all, social media marketing is generally very low cost when compared to more traditional outlets of advertising.
Before you place that print ad, start a Facebook ad campaign or even secure an event sponsorship at your local Chamber or community organization, ask yourself these questions.