Social Media Marketing Basics

Social Media Marketing Basics

The rapid growth of online commerce has drastically changed the marketing landscape. Social media websites, such as Facebook or Twitter, are quickly becoming the cornerstone of many business advertising campaigns. Through user interaction, businesses can connect with their potential clients on an individual basis, which can lead to a boost of sales. Best of all, social media marketing is generally very low cost when compared to more traditional outlets of advertising.

By doing the following, any business can take advantage of social media marketing:

  • Sign up the business for the social networking sites that are relevant to the message strategy and target audience
  • Provide individual attention to those interested in the business’ services
  • Take advantage of photos or statuses to bond with new clientele
  • Create interesting ads and take advantage of the network’s advertising space
  • Establishing a Social Media Presence

Many business owners think that establishing themselves online can be a chore. In reality, social media marketing can began simply by joining a social media network and building a business profile. While this step may seem insignificant, it is often overlooked. Since social media is a driving source of information, simply having a profile gives businesses an advantage over their competitors. It is advised that every business create an account with popular social media networks in order to establish an online presence as early as possible.

Using Social Networks to Bring in New Customers for Less
Not all social media marketing costs money. Many businesses can take advantage of free advertising by updating their status, tweeting or sharing photos. The goal is to show up on potential client’s feeds and spark interaction. Sharing thoughts or relevant links can be an excellent starting point. For smaller businesses, try using an automation service so that the business always appears online and is posting regularly. This will increase the business’ social media presence without the need to sit in front of the computer all day long.

Take Advantage of Advertising Opportunities
Almost every social media network has an advertising program that businesses can get involved with. Usually, these come in the form of “sponsored ads” when viewed by the potential client and function like pay-per-click advertising. Even if the potential clients do not click the ad, seeing it often will remind them of the business and reinforce their online presence. As with most marketing, the more people that see the advertisement and the more unique it is, the easier it is to remember.