Facebook Ads – More than just “Likes”

An interesting survey about Facebook advertising was conducted by AdAge for its subscribers. The results, while not startling, were very telling of the continual evolution of Facebook advertising.

The social media experiment continues as marketers execute a variety of strategies to engage their audience through Facebook. Dialoguing with meaningful content, contests, surveys, post ads and display ads have all been in play, but their meaning to marketers depends and what they’ve defined as their ultimate goal.

Audience reach and resonance are surpassing “Likes” as top priorities for business to consumer advertisers. Many b-to-b’s still tend to focus on lead generations to increase sales. Regardless of your goal, your advertising should be backed by a solid strategy and meaningful content development for your Facebook (and other social media) efforts. Bottom line, always conduct your research, have plan and a goal (ROI) set before you spend your hard-earned marketing dollars.

Click here to read the full survey.