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On October 10th, 2017, Adobe launched a cross-screen planner for TV ad formats, which could help digital marketers better connect with audiences viewing desktop, mobile and social campaigns.

As part of the Adobe Advertising Cloud, Adobe says the tool will help understand how TV ads influence the user, and how they perform compared to other channels. With the new tool, Adobe is applying digital advertising to television.

Eventually the Adobe Advertising Cloud will be a part of larger program of Adobe called the Experience Cloud,  which will bring  the company’s cloud businesses all together; such as your marketing data and analytics. Now, marketers will be able to get better metrics and more personalized data from their content.