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Social media marketing can be very challenging for those without previous experience. You must maximize the quality of your business, your product, your brand, while most importantly – maximizing and serving your customers. By following these five laws, you can leverage your organizations social media accounts, and increase your audience.

1. Law of Listening

Be sure to talk less, and listen more. Read and join your audience’s discussion content.

2. Law of Focus

Specific social media content builds a strong brand, and is more successful than broad content that seeks to be all things to all people.

3. Law of Quality

It’s better to have fewer followers that are involved, rather than many, who aren’t engaged on your site.

4. Law of Patience

Make sure you plan on a long-term commitment; remember, good things take time.

5. Law of Compounding

The better the quality of your content, the more likely your audience will share it with others on their own social media accounts. This sharing of content, will gain you more entry points for search engines.