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Positioning is about defining how you’ll differentiate your offer and stand out from the competition – marking your territory and growing your market share.

Your positioning and brand strategy are vital – your company should be known for a specific “thing”, something that makes you stand out.

When developing your strategy, you should consider the market size, its characteristics, the demographics and psychographics. You should also consider your value proposition and how you compare to your competition. Evaluating your strategy by collecting data on a consistent basis is also important. Organize your data and keep track so that you can continously find opportunities, gain valuable customer insight, fix any issues and keep the business goals aligned.