14 Jul Understanding Integrated Marketing Communication
How do I know if my business would benefit from an Integrated Marketing Strategy?
If you want to grow your business and increase the efficiency and efficacy of your marketing dollars, then the answer is quite clear. By necessity, business owners wear many hats, doing every job themselves until the business is in the black. Gradually you delegate tasks but it’s hard to let go of marketing because you feel that no one knows your product or service as well as you do, and no one knows your customers better. This may be true in some instances, but do you know how to market for the best return on your investment? Do you know how to reach your customers with meaningful and results driven initiatives?
What can an Integrated Marketing Agency do for my business?
With an Integrated Marketing Agency, you can expect detailed market research and planning to determine the best way to reach your target audience. This research will identify the right messaging, campaigns and marketing materials for your audience. An agency will also learn the in’s and out’s of your industry to help identify new audiences that can utilize or refer your product or service. Your marketing agency will make sure your target audience sees the right message and concentrate on building your brand. Your brand is the essence and identity of your company. It is not just a logo or visual element. Having one agency handle all of your marketing needs will result in your marketing initiatives having a consistent look.
What types of Integrated Marketing Services can I expect?
Full service marketing services may include:
- Strategic Planning
- Media Buying
- Print advertising
- Web advertising & PPC
- Television advertising
- Radio advertising
- Public Relations
- Social media marketing
- Email marketing
- Graphic Design
- Creative Consulting
Is working with an agency expensive?
The short answer is that it all depends on your budget and the scope of the work. With a good marketing partner, you should see a return on your investment and develop a marketing budget that is reasonable and measurable. Marketing professionals spend a lot of time researching where to spend marketing dollars, making sure you reach the most people for your money. In addition, depending on how your business is structured, the cost of hiring an outside agency may be tax deductible.
Why That Marketing Agency?
That Marketing Agency will be your partner; our success is your success. We understand the latest media trends and have done research to determine how effective advertising really is on new media channels. We take a genuine interest in understanding your business, your industry and your brand. We are mindful of budgets and treat every marketing dollar with great respect.
Profitable businesses will grow with outside marketing expertise. It’s time to hire That Marketing Agency when you feel your company’s communication is scattered and inefficient. Don’t let your growth stagnate while your competitors move forward.