Branding, logo design and website design for Eye & Eye, eye drops designed with cannabis users in mind. These eye drops provide the simple solution of moisturizing and relieving dry eyes. “I and I” is a saying derived from Rastafarians who believe that “I and I” marks a distinction between the body (that which can be seen) and the spirit. Rastas say “I and I” instead of “us”, “them” or “you” as a sign of equality and oneness of all people. That Marketing Agency helped create the Eye & Eye brand to embody this spirit and bring a trusted red eye solution to cannabis users.
Project deliverables included:
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Company Naming
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Logo Design
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Brand Story / Brand Development
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Package and Bottle Design
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Website Design