Search Engine Optimization (SEO) should be treated as a capital investment. If you spend a consistent budget over a 6 to 12-month period, with ongoing maintenance, optimizations and link building efforts, your site should begin to see an increase in search engine rankings and traffic. The following is a case study from an SEO Campaign from a prominent professional services firm with multiple locations in Florida.
Our client wanted their name and key services optimized for search. An audit was conducted of the new website in order to collect the necessary information in beginning the SEO process. Choosing effective keywords is very important to the success of an SEO campaign, and was the second step. This company is in a very specific market, and the work we do for them must be tailored to reaching their target audience. We have seen great success thus far.
We have seen real progress in their campaign, and here are some statistics to prove that.