Teaser campaign and promotion to announce Majestic Lighting, a new company from the founders of Majestic Mirror & Frame. This campaign was centered on Majestic Lighting’s value proposition and disruption of lighting design and manufacturing for the hospitality, multifamily and healthcare industries.
The campaign, titled “Look on the bright side.”, introduced viewers to a dark and visually striking message that featured the industries’ common pain points. This dark image was followed by the “bright side” messaging, where Majestic Lighting commits to solving these pain points through its 40+ years of experience. The campaign debuted at a premier industry trade show with custom flyers and was replicated with a custom GIF animation on social media and email. A custom landing page was also created. Visit majesticlighting.com to learn more.